My magazine has a target audience of 14-19. This is convenient as I attend sixth form so I have my target audience available to me daily. By having such a wide target audience I will be able to get a wide range of responses in regards to what direction I should go in with my magazine in order for it to appeal to the youth.
By using surveys and questionnaires (quantitative research) I am able to go through a large sample a lot more quickly and it will be easy to analyse. Also, considering my target audience is heavily influenced by the media and social networking sites such as Twitter and Facebook I hope to carry out some audience research here in hope to get a lot of insight.
In terms of qualitative research, I will gather focus groups which will consist of varied ages (within my target audience) in each group allowing me to make comparisons and distinguish differences on the opinions of these different ages. I will hand out a number of different magazine covers ranging in genres and ask questions that will give me and insight on what makes a good front cover; in terms of fonts, colours, graphics and pull quotes.
Web 2.0 is an important component for me in regards of my research. I'll use it for m y surveys and questionnaires and for me to discover what is knew and trending in the music industry that I can incorporate in my magazine.
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