Audience Research 2: Focus Group

 Here is a video of my focus group where I have included 2 of my peers aged 17 and two students in the year below aged 15. I varied the ages on purpose as I wanted  to get varied opinions because opinions can change as you get older. They were given 4 music magazine covers and judged them and answered questions that I created in order to hear their opinions. I found this extremely helpful to here their opinions on what is pleasing to the eye yet appropriate

These are the front cover music magazines that i gave to my focus group to analyse.

Survey Question Analysis

The survey that I conducted really helped me and pushed me in the right direction for my music magazine. From the first question, I realised that me creating a R&B music magazine was going in the right direction. I also discovered that the main image and model is what really draws readers in, therefore I will need to focus a lot on that. I then found out that the latest R&B gossip/news will help lure readers in also, so I will use that in my cover lines and captions. Some thing that I am really excited about is the colour scheme of my music magazine which I have now discovered, gold, black and white is something I believe will really stand out to my audience and it really reflects the genre of R&B.

Audience Research: Survey Question

These are my general survey questions that i will ask a range of people within my target audience. Asking these question will bring me one another step further into developing my magazine front cover. I will have the information that appeals to my target audience in terms of colour scheme, main image, pricing etc. Here is a link to this survey on survey monkey https://www.surveymonkey.com/s/WBSMX9H

Artist Profile

Reader Profile

Research of Genre

 This video is part of the examples of old R&B which is a contrast to a more modern song for example below
 I hope for my magazine to reflect the older form of R&B as I believe it involves the soul and passion of R&B a bit more than modern R&B.

Market Research

Here is some further research that I conducted on some popular magazines. By doing this I am able to familiarize myself with the conventions of music magazines. It has also made it clearer to my how I am going to reach my target audience and what appeals to them in terms of colours, fonts, images and so on.